Which online retailers do the best job of helping sell your eBooks? (OJR)
By Robert Niles: I thought I would share some potentially interesting
information about the effectiveness of various online stores in driving eBook
sales, based on my personal experience over the past months. If you’re not a
regular reader of OJR, last summer I wrote about my first effort in eBook
self-publishing. I’m a big believer in eBooks because I see them as a medium
where readers have proven that they are willing, even eager, to pay for
content. Forget about chasing pennies from paywalls. Go where your readers are
buying eBooks by the millions, instead. Newspaper publishers have been
publishing books for decades, but the printing and distribution costs have
limited those efforts to only the most highly popular subjects, such as
national championships by the local sports team and blockbuster investigative
works. But eBooks lower the cost of production and distribution substantially.
Now, many more long-form investigative works, ongoing columns and popular
long-standing can be converted to eBooks, with good profit potential. Adding
eBooks to your repertoire provides you another revenue path to supplement
advertising, underwriting or whatever else you’re using to bring in revenue
today. I’d encourage publishers to look beyond repurposed content, and
consider …
